Inform looked into outreach and information activities, which are distinct from but closely interlinked to return counselling. Besides state actors, a broad range of non-state actors, such as civil society organisations, health and education services and international organisations, were involved in information dissemination. The research found that 19 countries and IOM implemented information campaigns between 2010 and 2019. Outreach activities were found to be more successful when the dissemination tools used were varied, targeting mainstream as well as highly specific communications channels, the timing was carefully considered and when made available in non-national languages. The research found that Member States had made specific efforts to reach out to vulnerable groups, such as minors and suspected victims of trafficking in human beings.